- AboutAdvertising, Marketing, CommunicationsLos Angeles & Boston
A graduate of Boston University, majored in Communications with an emphasis on Advertising.
Originally from Princeton, New Jersey, moved to Westlake Village, California, and studied in Boston, Massachusetts.
Now working at Outdoor Media Group (a division of Omnicom Media Group) in Marina del Rey as Supervisor on the Apple account.
Education, Skills, InterestsEducationBoston University - College of CommunicationSeptember 2010 - May 2014Bachelor of Science in CommunicationAdvertising Track, Chinese Language ConcentrationCumulative GPA - 3.41Cum LaudeSkillsConversational Mandarin, Microsoft Office, Keynote, Mac and PC platformsInterestsInstagram, Traveling, Photography, DIY crafts, - Resume
Supervisor
Outdoor Media Group | Marina del Rey, California
November 2019 – Present
Outdoor Media Group is a division of Omnicom Media Group, specializing in out-of-home media buying.- Plan, recommend, and contract OOH campaigns for Apple US clients (Marcom, Music/Services, and Apple TV+)
- Collaborate with strategy teams, support Associate Directors, and maintain vendor relationships
- Train Assistant Account Executives
- Attend market rides to ensure all units are up to Apple's standards
- Build and update MPG (Master Production Teams) for production teams
Account ExecutiveOutdoor Media Group | Marina del Rey, California
December 2018 – October 2019
Outdoor Media Group is a division of Omnicom Media Group, specializing in out-of-home media buying.- Planned, recommended, and contracted OOH campaigns for Apple US clients (Marcom, Music/Services, and Apple TV+)
- Collaborated with strategy teams, support Associate Directors, and maintain vendor relationships
- Issued perm and incremental plan revisions and update CORE (Apple's internal budget tool)
- Attended market rides to ensure all units are up to Apple's standards
- Provided material delivery and posting status updates to the client
- Managed specs and built MPG (Master Production Grid) for production teams
Assistant Account ExecutiveOutdoor Media Group | Burbank, CaliforniaNovember 2014 – December 2018
Outdoor Media Group is a division of Omnicom Media Group, specializing in out-of-home media buying.- Planned and recommended OOH campaigns for both Warner Bros. Theatrical and Home Entertainment clients
- Assisted Account Supervisor on various projects on the WB OOH account
- Compiled specs and create OOH confirmations for the client
- Communicated daily with vendors and strategy teams for status updates
- Collected posting and takedown affidavits, POPs, and RFPs from vendors and issue any late credits
- Provided material delivery and posting status updates to the client
- Created POP decks and analyze competitive requests
- Submitted OOH looks to vendors for creative approval
- Organized annual WB internal audit
Studio Internban.do | West Hollywood, CaliforniaAugust 2014 – October 2014
ban.do is a Los Angeles based design house that creates fashionable, colorful, and fun accessories.
- Maintained and organized inventory and studio space
- Curated posts for Instagram, Twitter, and Pinterest accounts and cultivated connections with followers
- Assisted with shipping and product packaging
- Brainstormed creative ideas for the brand
Marketing InternMK3 Creative | Boston, MassachusettsJanuary 2014 – April 2014
MK3 Creative is an independent, Boston-based video production and marketing company.Supported account, production, and sales teams with client-facing projects and proposals
Performed industry and market research, both prospect and client-focused
Managed content for internal social media outlets, including a company blog
Planned and supported video, strategy, website and event production
Showroom and Production Management InternKatie May | Los Angeles, CaliforniaJune 2013 – August 2013
Katie May is a growing Los Angeles based bridal boutique, specializing in backless wedding gowns.- Identified potential bridal salons around the world for sales expansion
- Managed office tasks including packaging and unpacking shipments, performing quality control on returned sample gowns from prospective brides, organizing the showroom, and preparing, setting up, and taking down the bridal salon area
- Assisted in meetings with patternmakers and sewers, sourcing materials, and following up with vendors
Account Management InternJack Watts Currie | Kirribilli, NSW, AustraliaMarch 2013 – April 2013
Jack Watts Currie is an independent advertising agency located in Kirribilli, Australia.Worked with the Account Management and Social Media teams
Developed social media for clients Nudie, University of New South Wales, and Goodman Fielder brands
Conducted desk research and created PowerPoint presentations
Executed production briefs, debriefed creatives on artwork changes, and revised WIPs weekly
- Mark Twain"Many a small thing has been made large by the right kind of advertising."
- ContactPlease feel free to get in touch with me!allisonhchi@gmail.com(818) 915-1312North Hollywood, California